What I've Built
Four businesses. Four different industries. Each one built from nothing to a running operation with real customers and real revenue.
{ Vervology }
Digital Marketing, Branding & Web Development
Full-service digital marketing agency built to serve small businesses with enterprise-level strategy. Vervology handles branding, web development, SEO, and paid media — everything a growing business needs under one roof.
- → Built from scratch as a direct response to agencies overselling and underdelivering to small business clients
- → End-to-end service model: brand identity, web development, search engine optimization, paid media management
- → Focus on measurable outcomes — every engagement ties back to revenue, not vanity metrics
{ 315NY }
Regional Media & Community Platform
A media platform dedicated to Central New York — covering local news, events, culture, and community stories that national outlets ignore. Built because the region deserved better than shrinking newspaper coverage.
- → Audience-first content strategy built around what Central New Yorkers actually want to read
- → Multi-channel distribution across web, social, and email
- → Community-driven growth model with local business partnerships
{ Ecomforsale }
Ecommerce Ventures & Online Retail
An ecommerce operation built to test, launch, and scale online retail brands. Ecomforsale is the proving ground for product-market fit, supply chain systems, and scalable fulfillment infrastructure.
- → Systems-first approach to ecommerce: logistics, fulfillment, and customer experience built before scaling spend
- → Testing framework for validating product-market fit before committing capital
- → Multiple product lines managed through unified operations infrastructure
{ Tallow Soap }
Direct-To-Consumer Natural Products
A DTC brand built around a single conviction: natural products shouldn't need a paragraph of disclaimers. Tallow Soap sells handcrafted tallow-based soap directly to consumers who care about what goes on their skin.
- → Brand built from product up — formulation, packaging, positioning, and fulfillment all handled in-house
- → Direct-to-consumer model eliminating middlemen and keeping margins healthy
- → Organic growth strategy emphasizing product quality and customer retention over paid acquisition
{ Ready To Build? }
If you've got a problem worth solving or a business worth building, let's talk.
jono@jono.build