Optimizing Chaos

You're Not Just a Business Owner Anymore.

You're an AI Project Manager.

Your Brand Is Your Best Defense

Hollywood is Dead?

AI Extrapolates. It Doesn't Create. You Still Need Humans for That.

So You Thought SEO Was Easy

SEO sounds simple enough at first.

The Bus to Nowhere: The Quest for Traffic

"How do I generate more traffic to my website?"

The Supercar in Your Garage

You just got handed the keys to a Ferrari.

The Hedge: Why Do People Fall for This Junk?

Headlines that sound like the writer is guessing.

Why Consumption Billing Without Account Limits Is a Rip-Off

Choose vendors who respect your budget and avoid sneaky overcharges.

You Don’t Need a Big Team to Build a Big Brand

Before you rush to hire, make sure your systems aren’t what’s actually holding you back.

570 Million People Use This to Shop

Most people overlook it, but Pinterest is a high-traffic platform with buying intent. Here's how to use it to your advantage.

Where Does the Time Go?

Here’s a simple strategy to take back control of your schedule—and your focus.

Who Really Owns Your Website?

Whether you built your site yourself or hired someone, here’s how to make sure you actually own it.

Growth Isn’t Just About New Customers

How you treat your current customers is just as important as getting new ones.

Demographics Aren’t The Whole Story

If you want stronger messaging and better-fit clients, you need to understand how your customers think.

Are You Guiding Your Customers to Action?

Why a defined Customer Value Journey changes everything.

Local Newsletters Are the Future

See how they are changing the way we stay connected.

How Answering Questions Brings in More Business

The easiest way to come up with content? Answer the questions you hear every day.

Is Awareness Really the Problem?

Let’s talk about how to tell whether your business needs more visibility or better follow-through.

Big News in the 315

Finally, one place to keep up with life in Central and Northern NY.

Chasing Everything = Achieving Nothing

The clearer your goal, the easier it is to make smart decisions and get results.

Every Sale Starts With Your Brand

A strong and consistent brand is what separates you from everyone else.

Would You Trust a Blog Post From 2018?

If your website content hasn’t been updated in years, it could be hurting your credibility and search visibility.

Before You Post Anything Online, Do This First

Most people skip this step and wonder why no one sees their content.

Hiring doesn’t start with a job post

What’s your website saying to future employees?

Help Me Help You

Let’s make sure you’re getting what you came for.

Don't Post on Social Media Just For the Sake of It

Posting more won’t grow your business...posting with purpose will.

Success Starts With Work Ethic

The way you approach work impacts whether people want to do business with you.

Picking Brand Colors Doesn’t Have to Be Hard

Overthinking your brand colors? Here’s how to make a choice that actually fits, without getting stuck.

Stop Listening to Your Friends!

Just because someone has an opinion on your business doesn’t mean you should listen. Here’s how to filter out advice that does more harm than good.

A Little Positivity for Your Day

The latest feel-good read that’s worth your time.

4 ChatGPT Tips from OpenAI's Founder

Get better results from ChatGPT with this simple prompt formula – straight from the founder himself.

What Every Business Needs BEFORE a Website

A website won’t grow your business without the right foundation in place.

You Can’t Build a Business From Behind a Screen

Getting out into your community is one of the best things you can do for your business.

The Images on Your Website Matter

The human brain processes visuals up to 60,000 times faster than text.

Proof That Your Business Needs More Reviews

Google and ChatGPT both love brands with positive customer reviews.

The Best Content For Generating Leads

Helpful tools outperform any other content type in lead generation.

Using Landing Pages to Drive Sales

Take advantage of the high conversion rate of landing pages

See Your Website Through Your Customer's Eyes

Why website architecture matters and how to get it right

To Pop-Up or Not to Pop-Up?

Website pop-ups can be extremely annoying...but also really effective.

The #1 Automation Every Business Needs

Automated emails get 199% higher click rates than typical emails – take advantage of it with an automated welcome sequence.

Get More Mileage From Your Social Media Posts

Social media is one of the most resource-heavy platforms out there. Prioritize a multi-channel approach instead.

Human-Written Content Always Wins

AI-written blogs are tanking. You need a human expert writing your content if you want to reach your ideal customers.

The World Has Changed...Now What?

The way people find businesses online is completely different. It's time for a new approach.

The First Step to Owning Your Audience

Newsletters are the best way to build an ongoing relationship with your audience where you set the terms

Your Website Should Be Making You $$$

When treated like an ongoing investment, your website can become your most reliable source of revenue.

What Happened to Decent Customer Service?

The quality of customer service is at an all-time low. Use it to your advantage.

You Can’t Build a Business on a Rented Audience

The latest TikTok drama is the perfect reminder that you need to own your audience.

Getting the Most out of Automation Tools

With a little effort and strategy, marketing automation can save you a ton of time and boost your ROI.

It’s Not THE Economy You Should Be Worried About

Block out the negativity and keep your eye on the horizon.

Finding (and Keeping) Top Talent

Your website is the first place potential employees go to learn about your company. Is it making a good impression?

You Get What You Pay For (Part 2)

Hire smarter and make sure you're getting a return on your investment when bringing in outside experts.

You Get What You Pay For

Hire smarter and make sure you're getting a return on your investment when bringing in outside experts.

Logos are Overrated

A logo is not a brand. Let's talk about what really matters.

Time is Money...Spend it Wisely

Figure out how to optimize your time so that every minute contributes to your bottom line.

Traffic ≠ Sales 📈

More website visitors doesn’t mean more customers.

Making the Most of the Holiday Season

It's the season for family, rest...and getting ahead of the competition. Here's how to make the most of this time.

Overcoming the Fear of Asking for Reviews

Shift your mindset and learn how to confidently request reviews from your customers.

Finding the Sweet Spot with AI Tools

AI can be a lifesaver for busy business owners who dread writing content. But there's a right way to use it.

Humanize Your Brand by Telling Your Story

Stop neglecting your About page, and start taking advantage of it to make a memorable impact on potential customers.

Nurturing Relationships to Grow Your Business

It's not enough to have a great product and business plan. Here's why customer relationships are the foundation of real business growth.

What AI Search Results Mean for You

Google's AI is changing how people find you online. This week's advice will help you stay visible and relevant.

A Quick SEO Win For Your Website Today

The world of SEO is complicated. Here’s the one simple thing I recommend starting with.

Giving Thanks for the People in Our Corner

No one can build a business alone. The supportive people in our lives make all the difference.

Make Those 50 Milliseconds Count

It takes 0.05 seconds to make an impression on your website visitors, and it all starts with your hero section.

How to Stop Sounding Like Everyone Else

Everyone online is starting to sound the same...here's how to stand out.

Avoid This Common Mistake to Protect Your Website

This simple and quick practice can save you from losing your website.

What Your Customers Want (And Why It's Not Your Product)

Your website visitors don't care about your product features or awards.

Are You Measuring What Matters Most for Your Business?

KPIs help you track your progress more intentionally and avoid costly mistakes.

A 15-Minute Routine to Build Customer Trust

Take some time each day to respond to reviews– both negative and positive.

Protect Your Business From Data Breaches ASAP

It’s not a matter of if a data breach will happen, but when.

The Biggest Security Risk You Might Be Missing

One of the most overlooked risks for businesses is sharing passwords.

💸 Your website: an expense or a money-maker?

Stop treating your website like an expense.

🧼 The "old-school" marketing tactic that just gets better

...and why your business can't afford to ignore it.

✅ Give Your Business a Competitive Edge

Securing a Competitive Edge

📈 Optimizing Your Chaos

Running a Small Business is All About Optimizing Chaos

📹 Show, Don't Tell: The Video Testimonial Edge

Amplifying Trust Through Video

🖥️ 3 Rules You Can't Ignore for Your Website

In our quest to create the “perfect” website, we can easily overlook the actual needs of our audience.

🧠 Understanding Your Customers' "Why"

Stop obsessing over demographics, and focus on this instead.

📢 Is Your Brand Being Heard?

Pinpointing Your True Brand Message

How We Make Digital Success Happen

Vervology’s Services for Digital Growth

Your Holistic Digital Blueprint

Vervology’s 377 Protocol

🛠️ When Was Your Last Website Tune-Up?

The Importance of Website Maintenance

🤝 A New Approach to Digital Partnerships

What Makes Vervology Different

⚠️ Why Paying Upfront Costs Can Hurt Your Business

The Hidden Risks of Upfront Deposits

🗑️ Garbage In, Garbage Out: Making the Most of AI in Content Creation

Balancing AI With Human Creativity

💰Why the SEO Game is Just Like the Stock Market

Looking Beyond Quick Wins

✍️ Getting Content Right: Common Mistakes to Avoid

Avoid These Common Content Marketing Pitfalls

Don't Forget: Join Us For Today's Networking Session

🎧 Tuning Out the Noise: What Really Matters

How to Simplify the Digital Chaos

✅ The Best Marketing Channels for Small Businesses

Cutting Through the Marketing Noise for Your Business

🔔 Don't Forget to Join Our Growing Business Community!

Access Valuable Networking and Expert Advising, All in One Place

📝 Why Your Customers Aren't Leaving Reviews (and How to Change That)

A Free Tool to Help Your Customers Leave Outstanding Reviews

Join Me in Creating a Supportive Small Business Community

Building a Better Community: Business Networking/Advising at No Cost

🏆 Your Mailing List is a Goldmine

Tapping Into the Power of Email Newsletters

📈 Want 3x More Leads? Here's Why Your Small Business Needs a Blog.

Maximize Leads, Minimize Costs: The Strategic Power of Business Blogging.

🌅 The Rise of ActivityPub and What It Means for You

Your Guide to the Rise of Decentralized Social Networks

🧵 Is Threads the Twitter Replacement We've Been Waiting For?

Breaking Down the Newest Social Media Contender

🧼 soapbox newsletter

Introducing the new vervology® soapbox newsletter!

Your Network = Your Net Worth

Join Vervology's Affiliate Partner Program

Your Network is Worth $598 per Referral!

Vervology Insights 6/6/2023

Your success story starts here

Boost Your Business in 5 Quick Reads

A Brief Recap of Last Week's Series

Redefine Your Success: Vervology's Content Marketing Advantage

Part 5 of Vervology's Content Marketing Series

Double the Power, Double the Impact: A New Approach to Content Marketing

Part 4 of Vervology's Content Marketing Series

Why You Still Need Content Marketing Services in the AI Era

Part 3 of Vervology's Content Marketing Series

AI in Content Creation: Friend or Foe?

Part 2 of Vervology's Content Marketing Series

Future-Proof Your Business: A New Era of Content Marketing

Vervology Insights 5/18/2023

Fresh Updates (and Fresh Cookies)

Introducing a Privacy-First Alternative to Google Analytics

Vervology Insights 05/09/2023

Strengthen your digital strategy with our fresh insights.

Vervology Insights is Back!

Strengthen your digital strategy with our fresh insights.

The Best Digital Marketing Channels in 2023

Keyword Research 101: A Beginner’s Guide

What is Review Management?

23 Digital Marketing Terms You Need to Know in 2023

Keyword Marketing: What is it?

Web Design vs. Web Development: What’s the Difference?

How Vervology’s Content Marketing Strategies Drive Results

Why You Need a Platform for Success in 2023

Top 5 Questions Small Businesses Should Ask When Hiring a Content Writer

The Benefits of Hiring a Content Writer for Small Businesses

How to Create Content that Builds Domain Authority

Local SEO: The Importance of Mobile Search

Understanding the 4 Types of SEO

Vervology’s Top 5 Strategies for Increasing Your Digital Presence

Consumers Only Buy the Transformation

Redefining the Customer Value Journey

Dave’s Corner: The Vervology 377 Protocol

The Vervology 377 Protocol: How we build a WOW Platform for your Success.

What is Digital Transformation?

WOW website: Your Platform for Success

The importance of get to know your customers day – and every day

4 steps to creating a great brand strategy that drives results

4 ins and outs of web design responsiveness

4 Web Design Vitals for Small Businesses to Nail Down

Email Marketing: Creating an Effective Newsletter for Your Small Business

7 Reasons Why Newsletters are Important for Small Businesses

Using SEO Keywords in Your Content

Choosing SEO Keywords for Small Businesses

Niche Marketing: High Returns

Niche and Specialization Marketing: What’s the Difference?

Understanding the Impact of Privacy of Digital Marketing – Changes Over Time

3 forms of creating protection for your small business

5 Ways to Protect Customer Data Privacy in Digital Marketing

6 Essential Digital Communication Channels for Small Businesses

5 Fundamentals of Digital Communication

Social Media Lurkers: Who Are They?

Calculating the Lifetime Value of a Customer: 5 steps

SEO Strategy vs. SEO Tactics – What’s the Difference?

Web Hosting 101: What Small Business Owners Need to Know

Digital Marketing Pain Points for Small Businesses

Short-Form Content Vs. Long-Form Content: Which is Better For Your Business?

3 Digital Marketing Tips to Grow Your Small Business

5 Ways to Recognize Poor Web Design

Website Security Roundup: What We Learned in 2021

5 Tips to Be Successful on Google Business Profile

Hiring a Third Party for Website Management: The Ultimate Checklist

Web Design Advice: 5 Tips for Outstanding Results

Cyber Hygiene for Small Businesses

5 Local SEO Myths You Should Know

7 Prompts For Your Next LinkedIn Post to Boost Engagement

7 Prompts For Your Next LinkedIn Post to Boost Engagement

7 Prompts For Your Next LinkedIn Post to Boost Engagement

5 Intriguing Facts About Web Design

Website Backup: Keeping Your Information Safe and Secure

The Psychology of Social Media: 10 Things You Should Know

Don’t Buy into These 5 Trends in Web Hosting

5 Tips for Creating Personalized Email Content

4 Ways Technology is Changing Web Design For the Best

9 Answers to the Most Frequently Asked Questions About Content Strategy

What is Web Hosting? Why Does it Matter?

Why Core Web Vitals Are Important for Small Businesses

3 Ways to Use Employee Advocacy in Digital Strategy

7 Pain Points Business Coaches Experience in 2021

4 Common Misconceptions About Content Marketing

Insider Threats: August Website Security

Top 5 Reasons Why Your Friends and Family Should Not Make Your Website

6 Pain Points Facing The Construction Industry Online

Top 5 Things Small Business Owners Should Consider When Taking That Next Step With Their Website

Vervology’s Conversation with Matthew Harms: 30 Minutes on LinkedIn Live

6 Pain Points Facing Health and Wellness Small Businesses Online

Digital Solutions in Construction to Enhance Your Strategy

Creating Blog Content: Top 10 Things to Consider

Exciting Digital Solutions in Health and Wellness

What is a Security Patch?

4 Key Differences Between Organic Marketing vs. Paid Digital Marketing

Social Media Strategy: LinkedIn vs. Alignable

Offering Value vs. Getting Clicks: Vervology’s Take

Managing a Website: The Top 5 Most Common Mistakes

Brute Force Attacks: Top 5 Things Small Businesses Should Know

Managing Social Media: 5 Reasons People Love to Hate It

The Importance of Local SEO for Small Businesses

Web Hosting: The Ultimate Glossary of Terms

Evergreen Content and Digital Strategy: A Guide

What is a Cyber Attack?: May Website Security

Website Performance: Top 5 KPIs You Should Watch

4 Notable Ways the Web Design Process Has Changed

Top 6 Best Ways to Get Email Newsletter Subscribers

Vervology: The Who, What, and Why

Organic Digital Marketing: Myth vs. Fact

Website Design: 4 Reasons You Should Be Focusing on It

Protecting Against Trackback Spam: April Website Security

Top 5 Best Social Media Influencers to Follow on LinkedIn

Website Hosting: Myth vs. Fact

Unlocking Your Content Creativity [3 Improvements]

Outstanding Website Design: A Straightforward Definition

Website Management: The Good, The Bad, and The Ugly

4 Ways Vervology Solves Problems With Digital Strategy

Strategic Planning: What It Is, Why It Matters

The Anatomy of Great Social Media Strategy

SSL, TLS, and HTTPS: March Website Security

Keeping Your Content Fresh [3 Proven Methods]

Website Management: Vervology’s Approach to Making an Impact

Content Strategy: Myth vs. Fact

4 Awesome Quora Questions on Website Design

Digital Strategy: Expectation vs. Reality

Successful Corporate Social Responsibility

Vervology’s Powerful Conversation on Tunes 92.5

5 Surefire Tips for Using LinkedIn in Social Media Marketing

4 Ways to Repurpose Content and Boost Your Online Strategy

Malware Protection

The Impact of Web Design: Powerful Visuals [Infographic]

4 of The Biggest Trends in Small Business 2021

3 Insightful Newsletters Per The Vervology Team

3 Ways Company Culture Affects Your Content

The Personalized Brand Experience and How to Create One

Social Media Strategy: Myth vs. Fact

The Online Value Proposition in Digital Marketing

The Danger of SQLi: January Website Security

A Customer’s Journey: 3 Things You Absolutely Need To Know

4 Surefire Tips for Using Twitter

3 Resolutions for Vervology’s Exciting New Year

3 Interesting Digital Solutions for Small Businesses

Small Business Digital Marketing: Get Powerful Results

Digital Twins and Powerful Small Business Alternatives

4 Keys for Successful Consumer Engagement on Social Media

HTTPS and Why It Matters: December Website Security

Five Steps for Launching Your Email Marketing Strategy

Why Do You Need a Digital Strategy?

Brand Voice and Three Ways to Project

Creating Shared Value With Your Customers

Three Internal Business Process Objectives

What Goes Into Creating a Website?

20 Social Media Post Ideas for Small Businesses

November Website Security: Avoiding Phishing Scams

Using Instagram Stories in Your Social Media Marketing

The Strategic Planning Process: What Does It Mean?

Using Digital Strategy to Achieve Your Goals

Three Ways Digital Technology is Propelling User Experience

Five Steps for Creating an Effective Content Calendar

The Importance of Surveys and How to Utilize Them

Using Buyer Personas to Target Your Audience

Three Tips for Maintaining Customer Loyalty

Is Your Brand Voice Being Heard?

October Website Security: Password Management

Three Brand Elements to Avoid

Why Does Design Matter for Your Website?

Four Considerations When Creating Content

Digital Strategy’s Positioning Between Marketing and Sales

Do Your Customers Have Brand Loyalty?

What Does Your Website Say About Your Business?

Five Tips for Using Facebook in Your Social Media Marketing

Targeting Your Audience: How To Make An Impact

Targeting Your Audience: How To Make An Impact

Why Accessibility Matters for Your Website

Four Steps for Creating an Engaged Online Community

Differentiation Strategy: Standing Out From the Crowd

Demand Generation: Generating Demand for Your Business Online

What Does Your Website’s Bounce Rate Mean?

The Four Ps of Marketing

Three Goals for Your Social Media and How to Implement Them

Five Statistics Small Business Owners Should Know

Four Qualities of a Good Brand

Three Reasons Your Social Media Needs a Website

Managing a Social Media/Online Communication Crisis

The New Business as Usual

Paid, Owned, and Earned Media: The Basics

Accelerate Your Digital Marketing With These Tips

How Vervology Implements a Digital Strategy Solution

The Strategy Behind a Powerful User Experience

Five Ways Digital Technology Has Impacted Selling

Search Engine Optimization: The Basics

Consumer Website Hosting: What it is and How Vervology Approaches it

Who is Vervology?

Maintaining the Shopping Experience Online

How to Support Local Small Businesses during these Trying Times

Five Key Points to Include in Your Digital Strategy

Crafting Content With Emotional Connections

A Necessary Disruption

Is Your Small Business Staying Relevant?

Aligning Your Digital Strategy With Your Business Strategy

Digital Strategy: The Basics

Vervology: Helping Small Businesses in Central New York

Vervology: Helping Small Businesses in Central New York

Vervology: Helping Small Businesses in Central New York